Sunday, September 4


The game was great, but...

...did you see the commercial? Now, I'm not just saying that because I'm one of those girls who see football as a mere social opportunity. (Believe me, if you saw me swearing at the refs last night, you'd know that.) But seriously, the Notre Dame TV spot made my day. For those of you who didn't see it:

A girl walks into a church, kneels, crosses herself, and prays. Now not only was this church beautiful like only Hollywood and the Anglicans know how to do (I kid), but there was no visible free-standing altar! The scenes progress with this girl returning to the church, lighting votive candles, etc. The last thing you see is her reaching into the mailbox and seeing her Notre Dame acceptance letter, then the screen reads: "Notre Dame: a higher education."

Nothing about research, or even academics at all; no appeals to diversity or community. The basic message was: students who pray and go to church come to Notre Dame. There was no question who they were after with that ad.

The times, they are a'changin'.

UPDATE: Watch it here.
And there is a freestanding altar, it's just not very noticable.

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